Inclusive design, Inclusive Innovation

Audience of the Future innovation

srinivasan pusuluri

24 January 2023

srinivasan pusuluri

24 January 2023

Goal:

Understanding the opportunities to extend the appeal and inclusive
capacity of immersive mediums for TV audiences to all users.

Type of project:

Inclusive design, Inclusive Innovation

Clients:

Channel 4

Industry:

Technology services

Channel:

Customer service

What we did:

Pan-disability survey, usability testing, design guideline creation, groups.

Outcome:

Channel 4 learned a lot about immersive audience expectations and experiences supporting their immersive investment strategy. Led to a 3-year project funded by EPSRC with Brunel and Cambridge Universities. Through further user/designer research, this will build a toolkit for immersive designers, making inclusive needs easier to understand and incorporate.

Client Quote: